Head of Growth & Marketing

Dallas, TX (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth for Meridian\'s co-parenting app across ASO, content, partnerships, and paid social to acquire users with sensitivity to high‑empathy audiences.

  • Must-have: 3–6 years growth/performance marketing at a consumer mobile app or early-stage startup
  • Standout: Hands-on paid social (Meta/TikTok) with CAC/ROAS optimization
  • Standout: Experience building partnerships from zero with cold outreach and referral programs

Job Description

Drive growth for a co-parenting app across ASO, content, partnerships, and paid social to acquire users with sensitivity to high‑empathy audiences.

  • Responsibilities: App Store (ASO) - Keyword strategy, metadata optimization, review velocity, Apple Search Ads
  • Responsibilities: SEO & content - Site authority, co-parenting content strategy, organic search funnel
  • Responsibilities: Partnerships - Family law attorneys, therapists, mediators, divorce coaches — referral network
  • Responsibilities: Paid social - Meta & TikTok acquisition — audience targeting, creative testing, CAC optimization
Meridian logo

Meridian

Every day, we support our patients and their families on their journey to hope, recovery, and wellness. We provide them with resources to rise from challenges and soar to new heights. The word meridian means “a high point.” That’s what we strive for: to build up community by helping people reach theirhighest potential.Since our founding over 50 years ago, we’ve broadened our behavioral health services and expanded our reach to 14 counties throughout North Central Florida. But we are still guided by a shared purpose: people first, always. This means we treat mental illness and substance use with humanity and compassion for every individual. We nurture our staff and support their abilities because they are what makes Meridian such a special place.

Founded in 1972
Gainesville, Florida, USA
489 employees

Traffic Signals

Monthly Visitors
15.1K
Traffic Source Mix
Search
31.6%
Direct
46.5%
Referral
8.3%
Social
12%
Paid
1.5%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

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