Head of Growth Marketing

USA (Remote)

$200K/yr – $250K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive growth for Circles by leading paid and organic acquisition, activation, and retention strategies at scale.

  • Own full growth funnel for Circles, including paid and organic acquisition, activation, retention, referrals and upgrades.
  • Must-have: 5+ years growth/performance marketing with 2+ years in a leadership role at a consumer company and strong mobile/social paid UA.
  • Standout: Active AI-driven marketing practice and proven ability to scale AI initiatives.

Job Description

Responsibilities

  • Own the full growth funnel for Circles: Paid and organic acquisition, conversion, activation, retention, referrals and upgrades. You'll develop and iterate on market strategy, develop and iterate execution plans, and lead your team to deliver. You'll also support broader Marco Polo growth initiatives as relevant.
  • Drive paid marketing performance: Plan, launch, and optimize paid campaigns across mobile and social channels (Meta, TikTok, Google, and beyond), with deep fluency in creative development and testing, ROAS optimization and profitable scaling.
  • Lead a cross-functional growth team: You'll manage a mix of marketers, product managers, and designers — all unified around a single charter: profitable growth. You create clarity, build momentum, and foster a culture of learning and high performance.
  • Drive AI-powered growth capabilities : Identify, pilot, and scale AI tools across acquisition, creative, and lifecycle — bringing new capabilities to the team before they become obvious and raising everyone's fluency as you go.

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
40 (4% of company)

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