Responsibilities

• Directly responsible for our marketing budget and growing the number of users who join our program while keeping constant or improving our CAC/ROAS
• Lead, mentor and grow the performance marketing and creative teams
• Stand up new distribution channels and strategies beyond paid media including organic growth and b2b2c
• Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more.
• Lead the team through various stages of marketing maturity for a mix of apps through launching and cracking new products and markets as well as growing acquisition for our mature products and programs

Requirements

• 15+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale.
• 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes.
• Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more.
• Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing.
• Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.

Preferred

• Fintech or D2C experience; SQL proficiency bonus.
• SQL proficiency to pull your own data and cross-validate results.

Benefits

• Benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career.