Responsibilities

• Own growth strategy and budget. Set the growth marketing strategy across the portfolio, manage the marketing budget and allocate investment based on performance and business priorities.
• Drive customer acquisition. Lead paid media across Meta, Google and emerging channels, along with local marketing strategies tailored to each market.
• Own CRM and lifecycle marketing. Build email, SMS, reactivation, referral, retention and loyalty programs that grow membership, engagement and customer value.
• Launch new locations. Build and execute a repeatable presale and launch playbook that takes each new market from initial announcement through opening and stabilization.
• Improve conversion. Optimize the customer journey from first impression through purchase, including website, landing page and lead-conversion performance.
• Lead campaigns and creative. Direct campaign strategy and creative development across agencies, external partners and internal resources.
• Build reporting and attribution. Establish the reporting, analytics and attribution needed to connect marketing activity to leads, memberships and revenue.
• Partner with the field. Work closely with Sales, Operations and location leadership to identify opportunities and improve market-level performance.

Requirements

• 7+ years of experience in growth or performance marketing, including leadership responsibility for strategy and budget
• Experience in a multi-location, membership-based, hospitality, fitness, wellness or premium consumer business strongly preferred
• Hands-on fluency with paid media, CRM and lifecycle tools, conversion optimization and analytics platforms
• Strong command of attribution, reporting, marketing ROI and unit-level performance
• Demonstrated ability to build scalable acquisition and lifecycle programs
• A builder’s mindset, with the ability to set direction and do the work

Benefits

• Anthem health, dental and vision coverage with multiple medical plan options
• Company-paid life and AD&D insurance
• Paid time off