Responsibilities

• HeySunday’s full growth engine including: strategy, prioritization, and outcomes
• Paid acquisition on Google Ads and Meta Ads at scale
• Connected TV and Broadcast Ads
• SKU testing
• CRO across landing pages and funnels
• The growth model that defines assumptions, targets, and constraints
• Profitable revenue measured in ROAS, CAC payback, and contribution margin
• Own paid acquisition end-to-end at HeySunday, including strategy, channel mix, budget allocation, and the day-to-day work inside Google Ads and Meta Ads Manager
• Be in platforms daily, not just reading dashboards
• Design, run, and read a high-cadence SKU testing program. Double down on what works and kill what doesn’t

Requirements

• 6+ years in performance marketing
• Deep, current hands-on experience running Google Ads and Meta Ads at material scale
• Track record of profitable scale in DTC or e-commerce
• Hands-on experience with SKU testing, landing page optimization, and CRO
• Technical fluency - you’re building in Claude Cowork, used GA4, built living dashboards, or shipped scripts to automate parts of your workflow
• First-principles thinking and bias to action where you ship in hours and days, not weeks
• Strong written communication and instinct for tight, evidence-based reporting
• Comfort leveraging AI, automation, and modern growth tooling