Head of Growth & Go-to-Market, GEO & SEO

New York City, NY (Hybrid)

$180K/yr – $200K/yrSenior Level15+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale GEO and SEO new business, GTM strategy, and vertical solutions from pitch to delivery, shaping thought leadership and client expansion across Omnicom Media.

  • Lead high-stakes GEO/SEO opportunities from new business to expansion
  • Develop GTM playbooks and vertical offerings for Healthcare, Financial Services, Retail, and more
  • Publish POVs and participate in events to raise Omnicom Media’s AI-powered search leadership

Job Description

Responsibilities

  • New Business Leadership
  • Represent GEO & SEO capabilities in agency of record (AOR) pitches in partnership with Omnicom Media's Growth team
  • Develop winning GEO positioning, capabilities, and case studies to differentiate our agency in competitive pitches
  • Build and maintain executive relationships with key decision makers, leveraging C-suite presentation skills to influence new business outcomes
  • Work with internal and external partners to identify, pursue, and close GEO & SEO opportunities
  • Organic Growth
  • Identify and lead organic growth opportunities to pitch GEO and/or SEO services to existing Omnicom Media clients where these capabilities are not yet in scope
  • Develop targeted outreach strategies and value propositions tailored to client verticals and business challenges
  • Lead account expansion discussions and pitches to drive revenue growth within existing client relationships
  • Coordinate with agency teams to ensure successful service onboarding and delivery of expanded GEO/SEO capabilities

Requirements

  • 10-15+ years of relevant experience in new business development, go-to-market strategy, or commercial leadership, with a track record of success across disciplines such as agency new business, SaaS GTM, advertising sales, management consulting, or related fields
  • Proven expertise in leading new business initiatives, account expansion, and/or new product launches that resulted in significant revenue growth
  • Strong understanding of SEO, organic search, and emerging trends in AI-powered search (GEO); hands-on SEO or digital marketing experience is a plus
  • Executive presence with demonstrated experience influencing and presenting to C-suite and senior stakeholder audiences
  • Exceptional presentation, storytelling, and persuasion skills; comfortable thriving in pitch rooms and high-stakes client conversations
  • Proven ability to develop and articulate compelling POVs, positioning, and value propositions for complex solutions
  • Strategic thinker with the ability to design go-to-market strategies, identify market opportunities, and drive organizational priorities
  • Strong communication, collaboration, and leadership skills; experience building and mentoring small, high-performing teams
  • Ad hoc travel flexibility required across the US market
  • Recognized thought leadership or industry visibility in related fields is a plus
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
140