Head of Growth — Direct-to-Consumer (Fragrance & Skincare)

Miami, FL (On-site)

$90K/yr – $108K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel growth for a fast-paced DTC beauty brand by owning paid media, lifecycle marketing, and marketplace expansion to drive revenue and profitability.

  • Growth Operations: Plan and manage paid media across Meta and Google Ads to improve CAC, ROAS, and payback while scaling spend profitably.
  • Lifecycle & Acquisition: Build and optimize Klaviyo email and lifecycle program, including welcome, replenishment, win-back, and membership flows.
  • Channel Expansion & Analytics: Launch and manage new sales channels (online marketplace partnerships) and track growth performance, prioritizing budget across channels.

Job Description

Own multi-channel growth for a fast-paced DTC beauty brand by owning paid media, lifecycle marketing, and marketplace expansion to drive revenue and profitability.

  • Growth Operations: Plan and manage paid media across Meta and Google Ads to improve CAC, ROAS, and payback while scaling spend profitably.
  • Lifecycle & Acquisition: Build and optimize Klaviyo email and lifecycle program, including welcome, replenishment, win-back, and membership flows.
  • Channel Expansion & Analytics: Launch and manage new sales channels (online marketplace partnerships) and track growth performance, prioritizing budget across channels.

Traffic Signals

Monthly Visitors
10.9K
Traffic Source Mix
Search
28.4%
Direct
53.1%
Referral
5.1%
Social
12.2%
Paid
1.1%

Headcount Trend

Current headcount: ~1