Head of Growth / Demand Gen

San Francisco, CA (Hybrid)

$180K/yr – $200K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end enterprise demand generation to build a predictable, scalable pipeline for AllSpice, leading cross-functional alignment and experimentation.

  • Own the end-to-end demand-gen strategy and hands-on execution.
  • Must-have: proven enterprise demand-gen ownership and predictable pipeline building.
  • Standout: cross-functional collaboration with Product Marketing, Sales, and Product & Engineering.

Job Description

Drive end-to-end enterprise demand generation to build a predictable, scalable pipeline for AllSpice, leading cross-functional alignment and experimentation.

  • Enterprise Demand Generation: Design, execute, and optimize AllSpice’s end-to-end demand generation strategy in support of pipeline and revenue goals.
  • Predictable Pipeline: Deliver consistent, scalable inbound and outbound pipeline with clear accountability for quality, velocity, and performance.
  • Funnel Optimization: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion.
  • Channel Expansion: Establish and scale at least two additional, repeatable pipeline channels beyond existing core motions.
  • Experimentation & Analytics: Implement strong experimentation frameworks and funnel analytics to inform channel mix, conversion, and efficiency.
  • Hands-On Execution: Roll up your sleeves to launch campaigns, run tests, and iterate quickly based on results.
  • Cross-Functional Partnership: Work closely with Product Marketing, Sales, and Product & Engineering to align demand efforts with revenue outcomes.
  • Proven experience owning enterprise demand generation, with a track record of building predictable, repeatable pipeline.
  • Strong experimentation mindset: You test deliberately, learn quickly, and apply insights to improve results (“no same mistake twice”).
  • Comfortable operating end-to-end, from strategy through hands-on execution.
  • Highly analytical; able to diagnose funnel performance and translate data into action.
  • Bias toward action; you get things done in ambiguous, early-stage environments.
  • Highly organized, with a high bar for quality and attention to detail.
  • Open to leading and developing a small team, including setting expectations and driving performance.
  • Experience marketing to technical audiences (e.g., engineers, developers) or a demonstrated ability and genuine desire to learn quickly and engage deeply with a technical product and buyer.
  • Able / willing to lead and developing a small team, including setting expectations and driving performance.
  • Background in developer tools, infrastructure, or bottoms-up SaaS is a plus.
  • Prior experience at an early stage startup or category defining company
  • Competitive salary and equity
  • Top-tier health, dental, and vision insurance plans
  • Flexible PTO and remote work policy
  • Home + in-office equipment stipends
  • Annual company-wide off-sites and GTM team retreat
  • An opportunity to make a meaningful impact at a fast-growing company alongside a smart, supportive, and motivated team