Head of Growth at AI Startup in Stealth Mode | New York, USA

AI Startup in Stealth Mode

Head of Growth

New York, USA (Hybrid)

Salary Not AvailableSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Drive the founding GTM and growth engine for a category-defining B2B2C platform.

Define the category narrative and GTM messaging across B2B, B2B2C, and ecosystem stakeholders.
Proven 0→1 experience launching new products, platforms, or categories.
Build and scale the growth, marketing, and partnerships function, starting hands-on and evolving into leadership.

Job Description

Responsibilities

Market & category architecture
Define the category narrative and GTM messaging from first principles, aligning platform, product, and value propositions across B2B, B2B2C, and ecosystem stakeholders
0→1 GTM system design
Architect the initial go-to-market strategy, including ICP definition, adoption loops, distribution leverage, pricing and packaging inputs, and expansion paths
Alpha & beta launch leadership
Design and run alpha and beta programs, including early-adopter recruitment, design-partner engagement, feedback loops, and iteration cadence in close partnership with product and engineering
Ecosystem-led growth
Establish and scale strategic partnerships that accelerate distribution, credibility, and platform adoption across AI, commerce, and infrastructure ecosystems
Community building & stewardship
Build and nurture early communities of customers, partners, and advocates—turning early users into co-creators and long-term champions of the platform
Messaging through evolution
Own company, platform, and product messaging from stealth through early scale as the market, product, and narrative mature. Build the brand architecture, voice, and trust signals required for a multi-sided, AI-native platform where credibility is a prerequisite for adoption
External narrative shaping
Lead thought leadership and market education across media, partners, customers, and the broader ecosystem
Founder-level collaboration
Work in lockstep with product and technology leadership to ensure GTM, product, and platform strategy evolve together
Function build-out
Build and scale the growth, marketing, and partnerships function over time—starting hands-on, evolving into leadership
Operating Model
Early stage, high ownership, hands-on execution

Requirements

12+ years of experience across growth, GTM, partnerships, or commercialization roles
Proven 0→1 experience launching new products, platforms, or categories
Deep familiarity with commerce, marketplaces, payments, SaaS, or platform businesses
Experience with B2B2C and/or multi-sided ecosystems
Strong strategic storytelling and positioning skills
Comfort operating alongside technical founders and product teams
Founder-level ownership mindset with hands-on execution ability