Responsibilities

• We are seeking a data-driven, strategic, and execution-oriented Head of Global Demand Generation to lead our global pipeline generation engine. In this role, you will design, execute, and optimize multi-channel demand generation strategies that drive scalable, predictable revenue growth across global markets. Your mission is to: 1) drive a high volume of new mapbox accounts, and 2) deliver incremental marketing generated and influenced sales pipeline through marketing programs. You will manage a high- performing team focused on inbound/outbound marketing, lead management, account-based marketing (ABM), integrated digital marketing campaigns, and marketing operations.
• Global Strategy & Pipeline Growth: Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, Mid-Market, and Enterprise segments.
• Integrated Campaign Management: Oversee end-to-end multi-channel marketing campaigns (paid search/social, content syndication, events, webinars, email, and partner co-marketing).
• Account-Based Marketing (ABM): Build and scale a high-impact ABM program targeting high-value enterprise accounts in tight alignment with Sales leadership.
• Funnel & Conversion Optimization: Monitor, analyze, and optimize full-funnel performance metrics—from initial touchpoint to MQL, SQL, opportunity creation, and closed-won deals.
• Marketing Tech & Operations: Lead the MarTech roadmap (e.g., Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) to ensure accurate attribution, reporting, and automated lead management.
• Sales & Marketing Alignment: Partner closely with Sales, Revenue Operations, and Product Marketing to refine lead routing, Service Level Agreements (SLAs), buyer personas, and messaging.
• Budget & Agency Management: Manage the global demand gen budget, optimizing ROI and payback periods; oversee external agencies, vendors, and contractor relationships.
• Team Leadership: Build, mentor, and foster a culture of high performance, testing, and continuous learning within the global demand generation team.

Requirements

• Experience: 10+ years of B2B demand generation experience, with at least 5+ years in a director or senior management role (SaaS or Tech industry preferred).
• Proven Track Record: Demonstrated success driving sourced and influenced pipeline across multi-region global markets.
• Technical Mastery: Deep hands-on and strategic expertise with MarTech stacks (CRM, MAP, ABM, attribution platforms, and web analytics tools).
• Analytical Mindset: Expert in marketing analytics, attribution models, and business performance KPIs (CAC, LTV, conversion rates, payback period).
• Cross-Functional Leadership: Exceptional communication skills with a proven track record of aligning Marketing and Sales leadership around shared pipeline goals.
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).

Benefits

• Hybrid/Remote Options: Enjoy flexibility to work comfortably from home or periodically from an office where applicable.
• Comprehensive Healthcare: Private medical coverage for you and your dependents.
• Family-First Support: Generous maternity and paternity leave policies to support your growing family.
• Fertility & Family Building: Inclusive fertility support. Grow your family on your terms.
• Lifestyle Spending Account: Contributions to support your health, wellness, and personal growth.
• Balance & Brainpower: Mental health support for you and your dependents.
• Rest & Recharge: Flexible paid time away, company holidays, and generous absence policies.
• Time Off to Give Back: Dedicated paid volunteering time in addition to your standard PTO.
• Invest & Grow: Retirement plans with competitive matching.