Head of Field Marketing

New York, USA (Hybrid)

$171K/yr - $183K/yr (Est.)Senior Level6+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead North America field marketing at WiredScore, shaping strategy and executing high-impact campaigns to drive partnerships, events, and cross-functional impact.

  • Own end-to-end field marketing programs in NA, from strategy to event execution.
  • Must-have: 6+ years’ experience in real estate field marketing with measurable outcomes.
  • Standout: experience managing complex events across in-person, virtual, and hybrid formats.

Job Description

Responsibilities

  • Lead field marketing strategy for North America (USA & Canada) working with GTM leadership to align on goals and deliver high-impact campaigns.
  • Plan and execute in-person and virtual events, from concept to follow-up, ensuring each is insight-led and goal-oriented.
  • Build partnerships with external organisations - clients, partners, industry bodies, government bodies etc. - to create and execute high-impact field marketing activations.
  • Manage budgets, track ROI, and capture learnings to optimize future activity and spend.
  • Collaborate with Content, Brand, and Product Marketing to shape campaigns and maximise impact.
  • Develop playbooks and best practices to enable scalable, consistent field marketing delivery in all markets.
  • Bring fresh ideas by monitoring trends in B2B events and field marketing.
  • Build trusted partnerships with regional commercial teams, advising on how marketing can best support their goals.
  • Collaborate across the marketing team, contributing to campaigns and supporting colleagues where needed.
  • Champion the WiredScore brand and audience, ensuring quality, consistency, and clarity in all outputs.

Requirements

  • 6+ years’ experience in real estate field marketing, delivering high-impact events that drive measurable outcomes.
  • Proven ability to execute industry-leading campaigns end-to-end, including content strategy, development, and execution via field marketing formats.
  • Deep expertise in managing complex events end-to-end, across in-person, virtual, and hybrid formats.
  • Strong project management and prioritisation skills, with the ability to manage multiple initiatives to tight deadlines.
  • Excellent communication and stakeholder management skills, with the ability to influence senior internal and external partners.
  • Experience owning budgets and reporting on ROI.
  • Real estate or closely related B2B sector experience, with an understanding of the audience and market dynamics.
  • Creative, analytical, and adaptable, with strong attention to detail.
  • Collaborative team player, comfortable working cross-functionally in a small, high-performing team.

Preferred

  • Experience delivering corporate or industry-specific events, such as trade shows, conferences, or executive roundtables.
  • Familiarity with event technology platforms (e.g., Zoom, Pardot, or similar).
  • Experience managing external agencies and suppliers for social media or event logistics.
  • Background in employee advocacy or influencer programs on LinkedIn.
  • Global or multi-market marketing experience, working across regions and time zones.

Benefits

  • Enhanced parental leave
  • Health insurance, Life insurance and income protection
  • Standard annual leave, public holidays, and office closure between Christmas and New Year
  • Flexible hybrid working & 1 Work From Anywhere week per quarter
  • Remote working budget to support your home office environment
  • Monthly internet stipend
  • Annual learning and development budget of $1000 USD
  • Unlimited PTO
WiredScore logo

WiredScore

3.9 Glassdoor

WiredScore is the organisation behind the WiredScore and SmartScore certifications: the internationally recognised digital connectivity and smart building rating systems for real estate, helping landlords design and promote buildings with powerful digital connectivity and smart capabilities. WiredScore was founded in New York in 2013 by leaders in real estate, technology and telecommunications, with an endorsement from Mayor Bloomberg, to improve the city’s technology infrastructure, and support its entrepreneurs who are driving technological advances and creating jobs.Following success in the US, WiredScore launched in the United Kingdom in October 2015 after winning the Greater London Authority’s tender to be the official Mayor of London Digital Connectivity Rating Scheme. International demand for the digital connectivity rating system has since seen the company expand operations across North America, Europe and South East Asia, where it works with over 900 clients across the real estate industry. Since then, over 800 million square feet (75 million square metres) of commercial and residential space has been committed to WiredScore certification, impacting 8 million people across 39 countries. For more information on WiredScore, SmartScore or to find WiredScore and SmartScore certified buildings, visit: www.wiredscore.com.

Founded in 2013
New York, New York, USA
104 employees (7 in marketing)
75% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
14K
Traffic Source Mix
Search
42.3%
Direct
44%
Referral
7.6%
Social
4.6%
Paid
1.2%

Headcount Trend

Current headcount: ~104

Marketing Team

Marketing Team Size
7 (7% of company)

Funding

Total Funding
$24M
Last Raise
$15M
Series B, 4 years ago

Funding History

  • Jun 2022
    Series B • $15M
  • Oct 2019
    Corporate Round
  • Oct 2018
    Series A • $9M

Recent News