Head of Field & Channel Marketing

Santa Clara, CA (Hybrid)

$175K/yr – $220K/yrSenior Level8+ years expFull time

Posted 6 days ago

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Job Summary

Own regional demand generation and channel marketing for the Americas, coordinating campaigns, partner enablement, and field programs while aligning with global marketing and sales teams.

  • Lead end-to-end campaign processes across planning, budget, execution, and measurement.
  • Develop and enhance a scalable partner program and enablement kits for partners.
  • Collaborate with Global Marketing and Sales to tailor messaging and campaigns for the Americas.

Job Description

Responsibilities

  • Campaign Planning & Execution
  • Design and execute integrated regional campaigns aligned with Americas pipeline goals.
  • Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking.
  • Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market.
  • Design and Develop a scalable Partner program. (review existing prartner program and own the development and enhancements of the program.)
  • Channel Marketing (Partner & Alliances Support)
  • Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers.
  • Own the MDF process: allocation, approvals, execution support, and ROI measurement.
  • Build scalable partner enablement kits (campaign-in-a-box, playbooks, content).
  • Execute joint events, webinars, and digital campaigns with partners.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • 8+ years of B2B SaaS marketing experience with a mix of field and channel marketing.
  • Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies.
  • Strong track record of driving measurable pipeline contribution via field and partner campaigns.
  • Expertise in co-marketing execution, MDF management, and partner enablement.
  • Skilled in Salesforce, Marketo, and marketing analytics tools.
  • Exceptional project management, collaboration, and communication skills.
  • Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders.
  • Willingness to travel within the Americas (approx. 25–35%).
  • Bilingual (English + Spanish/Portuguese) a plus for LATAM support.

Preferred

  • MBA preferred.

Benefits

  • Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
  • Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
  • Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
  • Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
  • Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
  • Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
  • Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
  • Parental Leave: Generous parental leave policies to support you during life's important moments.
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Versa Networks

4.0 Glassdoor

Versa, the global leader in unified networking and security, enables organizations to create self-protecting networks that radically simplify and automate their network and security infrastructure. Powered by AI, the VersaONE Universal SASE Platform delivers converged SSE, SD-WAN, and SD-LAN solutions that protect data and defend against cyberthreats while providing a superior digital experience. Thousands of customers globally, with hundreds of thousands of sites and millions of users, trust Versa with their mission-critical networks and security. Versa is privately held and funded by investors such as Sequoia Capital, Mayfield, and BlackRock. For more information, visit https://www.versa-networks.com and follow Versa on LinkedIn and X (Twitter) @versanetworks.

Founded in 2012
Santa Clara, California, USA
858 employees (14 in marketing)
68% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
128.1K
Monthly Google Ads Budget
$323K
Traffic Source Mix
Search
22%
Direct
33.7%
Referral
3%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~858

Marketing Team

Marketing Team Size
14 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$316.3M
Last Raise
$120M
Private Equity, 3 years ago

Funding History

  • Oct 2022
    Private Equity • $120M
  • Oct 2022
    Debt Financing
  • Jun 2021
    Series D • $84M

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