Head of Enterprise Marketing

San Francisco, CA (Hybrid)

$210K/yr – $230K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the enterprise pipeline with Sales by building a repeatable ABM playbook and lifecycle plays that move self-serve users to enterprise contracts.

  • Ownership: co-own enterprise pipeline with Sales, define ICP, target accounts, and channel mix for high-fit buyers.
  • Execution & experiments: design ABM programs and conversion tests that push product-qualified accounts toward consolidated contracts.
  • Measurement: build and use an enterprise-focused measurement framework to drive optimization across plays and channels.

Job Description

  • Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline
  • Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution
  • Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message
  • Design account-based programs with messaging and experiences calibrated to high-fit accounts
  • Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets
  • Source and manage contract and agency resources as needed
  • Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts
  • Build lifecycle plays that nurture individual users into team and enterprise buyers
  • Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline
  • Meticulously track which channels, plays, and offers are driving inbound interest and conversions, and use that intelligence to sharpen programs continuously
  • Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working
  • Report regularly on pipeline contribution, channel efficiency, and program performance
  • Partner daily with Sales on account priorities, ABM strategy, and pipeline reviews
  • Brief and align with the in-house paid advertising team on enterprise-targeted campaigns
  • Co-own enterprise lifecycle with RevOps, ensuring accountability is clear and programs are coordinated
  • Own the strategy for high-touch deal acceleration programs—things like executive roundtables and leadership-level events—partnering with Field Marketing on execution
  • Contribute to enterprise pricing and packaging strategy alongside Product and Sales, with an eye toward what moves deals forward and expands accounts
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Descript

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Founded in 2017
San Francisco, California, USA
185 employees (32 in marketing)
93% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$231.8K
Traffic Source Mix
Search
46.1%
Direct
46.1%
Referral
6.2%
Social
1.2%
Paid
0.3%

Headcount Trend

Current headcount: ~185

Marketing Team

Marketing Team Size
22 (12% of company)
Median Career Experience
14.5 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$100M
Last Raise
$50M
Series C, 3 years ago

Funding History

  • Oct 2022
    Series C • $50M
  • Feb 2021
    Series B • $30M
  • Sep 2019
    Series A • $15M

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