Responsibilities

• Enrollment outcomes. You're accountable for filling every seat with mission-aligned families, maintaining healthy waitlists, and keeping the top of the funnel flowing. You'll set targets, build forecasts, and own the result.
• The admissions funnel and CRM. You'll run HubSpot end-to-end - clean data, clear stages, fast follow-up, and live dashboards that let you and leadership read funnel health in real time. You'll diagnose drop-offs and fix them.
• Brand, story, and content strategy. You'll own how the school shows up in the Bay Area - what we say, how we say it, and what families experience when they find us online. You'll set the content strategy, write in the school's voice, and direct the people who help bring it to life.
• Family experience through the admissions journey. Every family - whether they enroll or not - should feel seen, respected, and clearly informed at every step. Tours, follow-ups, decisions, onboarding. The experience reflects the school.
• Community partnerships and referral pipelines. You'll build relationships with local preschools, community organizations, and partners that drive sustainable, mission-aligned referral growth.
• Marketing initiatives and enrollment events. Open houses, info nights, tours, partner events - you'll plan and execute them end-to-end, and analyze what worked.
• Outreach to under-represented communities. You'll lead our efforts to broaden access - geographically, linguistically, and economically - so that the families who'd most benefit from our model can find us and join.

Requirements

• 5+ years in admissions, enrollment marketing, growth marketing, or a closely related function - ideally in education, though adjacent fields (membership organizations, family-focused brands, mission-driven nonprofits) are welcome
• A track record of owning a funnel end-to-end and improving its outcomes through data, not guesswork
• Multi-channel marketing fluency - digital and offline. Hands-on experience across organic social (especially Instagram and LinkedIn), email marketing and lifecycle automation, paid social (Meta and Google), event marketing, local SEO, and community- and partnership-driven growth. You don\'t need to be elite in every channel - but you need to know what each is good for, what it costs, when to use it, and how to direct specialists who go deeper.
• Strong writing chops and aesthetic taste. You can write in someone else\'s voice. You have opinions about what makes content land. You can spot generic marketing slop a mile away.
• Comfort with CRM tools (HubSpot ideally) and basic data analysis. You don\'t need to be an engineer, but you can build a dashboard, read a funnel, and pull insights.
• Relational warmth and sound judgment. Families will trust you quickly, partners will want to work with you, and you\'ll know when to push and when to listen.
• Persuasive, well-spoken, and accountable to outcomes. You\'re confident in front of families, partners, and audiences - you can give a tour that makes parents lean in, ask for the next step without flinching, and follow up with the kind of warm, consistent urgency that moves families from interested to enrolled. You feel personal responsibility for hitting the number, but you\'d never push a family who isn\'t the right fit, because you understand that mismatched enrollments cost the school more than empty seats.
• Genuine alignment with learner-driven education. You don\'t need to have heard of Acton before, but you should believe deeply that children are capable of far more than traditional education asks of them.
• Comfort in a young school. Meaning you\'re energized - not paralyzed - by ambiguity, and you see the chance to build as a feature, not a risk.

Preferred

• Helpful but not required: experience managing small teams or contractors, fluency with AI tools, marketing experience in high-consideration, trust-driven categories (private education, premium services, healthcare, mission-driven nonprofits), prior PR or community-building experience, parenting experience, prior work in a startup or founding-team environment.

Benefits

• A team that deeply believes in this work
• Health, dental, and vision benefits
• Paid time off
• Tuition discount for your own children, if applicable
• Professional development budget for conferences, courses, or coaching
• Real autonomy and ownership of a function that genuinely matters
• Direct access to leadership and the chance to shape how the school grows