Head of eCommerce

Fort Lauderdale, FL (On-site)

$143K/yr – $210K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Lead regional digital strategy and customer experience for a global QSR brand across franchise markets.

  • Must-have: 10+ years in digital strategy/eCommerce/customer experience with multi-country experience.
  • Standout: Regional roadmap ownership and a small team leadership role.

Job Description

Responsibilities

  • Define and lead the regional digital roadmap, aligning it with brand and commercial priorities. Ensure high-quality, consistent customer experiences across all digital platforms.
  • Serve as a trusted advisor to franchise partners. Influence and align them on digital strategies, tools, and best practices to drive adoption and performance—while respecting market-specific digital infrastructures.
  • Oversee and enhance the user experience across mobile app, kiosks, delivery platforms, and e-commerce, in coordination with varied local technology partners and vendors.
  • Develop and scale CRM initiatives and loyalty programs to drive customer engagement and frequency, with flexibility to adapt across different franchise systems.
  • Monitor KPIs (conversion, retention, sales, etc.), analyze customer behavior, and drive continuous improvements through data-driven decision-making.
  • Manage, coach, and develop a team of two. Foster a collaborative, agile, and innovative culture.

Requirements

  • 10+ years of experience in digital strategy, eCommerce, or customer experience roles.
  • English required.
  • Comfortable working across multiple technology stacks and digital partners.
  • Proven success working in multi-country environments, ideally in Latin America and the Caribbean.
  • Travel: willingness to travel approximately 30% (both international and domestic).

Preferred

  • Experience in the Quick Service Restaurant (QSR) or franchise-led industries strongly preferred.
  • Fluency in Spanish preferred; Portuguese is a strong plus.
  • Strong understanding of digital marketing, CX, product management, and consumer behavior.
KFC logo

KFC

We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.

Founded in 1952
Plano, Texas, USA
88K employees (982 in marketing)

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$318.5K
Traffic Source Mix
Search
54.4%
Direct
39%
Referral
4.4%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~88.9K

Marketing Team

Marketing Team Size
472 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.3M
Last Raise
$2.3M
Series Unknown, 12 years ago

Funding History

  • Jul 2014
    Series Unknown • $2.3M

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