Responsibilities

• Drive high-volume user acquisition across paid and organic channels
• Own performance across social, search, influencer, affiliate, and emerging channels
• Design and optimize onboarding, trial, and subscription conversion flows
• Improve activation, conversion, and early retention through continuous testing
• Increase subscriber retention, engagement, and lifetime value
• Optimize subscription monetization and upsell strategies
• Own and manage core growth metrics including CAC, LTV, retention, and conversion
• Partner with product and engineering to drive growth-driven product improvements
• Honest Challenge — This role demands full ownership of growth outcomes. You will be expected to execute, test, iterate, and deliver measurable results quickly in a high-velocity environment.

Requirements

• Proven success scaling a consumer app from installs to subscriptions to recurring revenue
• Experience driving growth at millions-of-users scale
• Demonstrated ability to reduce CAC while scaling volume
• Background in consumer health, wellness, fitness, or adjacent subscription platforms
• Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution
• Track record with documented performance metrics and outcomes

Preferred

• Experience with hybrid subscription and product monetization models
• Familiarity with AI-driven personalization and engagement
• Background in hardware + software ecosystems
• Experience scaling from early traction to mass-market adoption

Benefits

• Medical, Dental, and Vision coverage
• Accident, Hospital Indemnity, and Critical Illness
• Employee Assistance Program (EAP)
• Employer Paid Life and AD&D Insurance
• Optional Supplemental Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Health Spending Accounts
• Dayforce Wallet – get paid as you earn
• Employee Discount
• Retirement Planning (401k with matching contribution)
• Pet Insurance
• Wellness Program Offerings
• Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually.
• 9 Paid Holidays per year, including 1 floating holiday.