Responsibilities

• Own the marketing-sourced pipeline target — $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks.
• Develop a full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder.
• Perform CAC and attribution modeling — measure and monitor every dollar spent against LTGP, and adjust accordingly.
• Lead scoring and MQL/SQL definition — defined in lockstep with sales so there’s no ambiguity at handoff.
• Campaign execution — you’re the strategist and the executor. You’re in the work alongside the team, not above it.
• Provide weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week.

Requirements

• You have directly driven measurable pipeline growth at a B2B company between $5M–$50M in revenue.
• You’ve built demand gen from zero, not optimized someone else’s engine.
• You can write — cold email, ad copy, landing pages.
• You’re fluent in a CRM — sequences, automations, and reporting are things you build yourself.
• You have experience in multi-location B2B verticals — restaurants, retail, healthcare, or dealerships.
• You thrive in a lean, fast-paced environment where resources are tight and results are everything.

Benefits

• Competitive base + performance bonus tied directly to pipeline and revenue outcomes.
• Full autonomy — you won’t be micromanaged, but you will be held to numbers.
• Hybrid, full-time position.