Responsibilities

• Own Demand Generation Strategy & Execution (End-to-End)
• Build and own the overall demand generation strategy across inbound, outbound, and lifecycle campaigns
• Design the full-funnel engine: awareness → interest → MQL → SQL → Meeting → Opportunity
• Architect campaigns that target Mid-Market and Enterprise buyers—not SMB spray-and-pray
• Balance long-term brand building with short-term pipeline pressure (but never lose sight of the number)
• Build & Lead a High-Performance SDR Engine
• Lead, coach, and scale the SDR team to maximize outbound efficiency
• Own outbound messaging, sequencing, and cadence optimization
• Implement rigorous A/B testing on email, LinkedIn, cold call scripts
• Build an SDR culture obsessed with connect rates, response rates, and meeting conversion
• Create comp structures and incentives that drive the right behaviors
• Scale Inbound Demand Channels
• Scale inbound pipeline through SEO, SEM, LinkedIn Ads, and paid media
• Build a webinar and virtual event engine that drives qualified registrations and conversions
• Partner with Content to create assets that actually convert—not just "thought leadership" that goes nowhere
• Optimize landing pages, forms, and conversion paths with relentless testing
• Partner Cross-Functionally to Drive Pipeline
• Work closely with the Content team to ensure campaign assets (eBooks, case studies, whitepapers) are built for conversion, not vanity
• Collaborate with ABM to run targeted account-based programs for Enterprise logos
• Align tightly with Sales leadership on ICP definition, lead quality feedback, and pipeline goals

Requirements

• 10+ years in B2B SaaS or Services demand generation, with significant experience in Mid-Market and/or Enterprise segments
• Proven track record of owning pipeline targets—not "contributing to" pipeline, but owning the number
• Experience building and scaling both inbound and outbound engines from the ground up
• Hands-on experience managing SDR teams—you know what good outbound looks like and how to coach it
• Deep expertise in multi-channel demand gen: SEO, SEM, LinkedIn, paid media, email, ABM, webinars, events
• Analytically rigorous—you live in dashboards, you know your CAC and LTV by channel, you can calculate pipeline coverage in your sleep
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, Marketo, or similar)
• Comfort operating in high-growth, high-pressure environments where the number is the number
• 12+ years experience in B2B SaaS or Services demand generation (from header)
• Time Zone constraints: Eastern Time Zone

Preferred

• Ex-founder or early-stage operator experience—you've built something yourself and know what it means to own outcomes with no safety net
• Experience scaling demand gen for a company from $10M to $50M+ ARR
• Track record of building pipeline for content, marketing tech, or SaaS platforms
• Strong POV on where B2B demand gen is heading—and what most companies get wrong
• Ability to context-switch between strategy and execution without losing momentum
• Ownership over hierarchy—you own the number, you make the calls
• Outcomes over activity—we don't care how many campaigns you ran; we care how much pipeline you built
• Speed over perfection—launch, learn, iterate
• Data over opinions—bring the numbers, not the narratives