Responsibilities

• Market Segmentation & Targeting: Build segmentation model, define ideal firm profile, and maintain data infrastructure for sharp targeting.
• Demand Generation Strategy: Own end-to-end B2B demand gen from first touch to qualified M&A conversation, with a scalable playbook and KPI-driven channel mix.
• Multi-Channel Campaigns: Design and run ABM campaigns for firm owners and attorneys across paid, outbound, email, and social; lead paid campaigns and grow presence in the legal community.
• Content & Positioning: Develop content that speaks to succession, AI implications for practice, and network onboarding; build nurture programs; partner on organic social.
• Analytics & Attribution: Own data and reporting for pipeline, CAC, funnel conversion, and contribution to acquisitions; turn insights into targeting and messaging actions.
• Sales, SDR & M&A Enablement: Align with SDR/M&A on handoffs and pipeline targets; build outbound assets and deal-ready materials.

Requirements

• Strong track record in B2B SaaS demand generation, growth, or deal origination
• Demonstrated experience building and scaling demand gen programmes that generated measurable qualified pipeline or revenue
• Highly quantitative approach: segmentation models, market scoring, data-driven decisions
• Deep expertise across ABM, outbound, paid channels, email/CRM, and event marketing
• Experience marketing to business owners, professionals, or other high-consideration B2B audiences with long decision cycles
• Proven experience partnering with sales, SDR, or corporate development on lead handoff and pipeline attribution
• Comfortable in a fast-moving high-growth environment with evolving playbooks

Preferred

• Bonus Points: Experience generating deal flow for M&A, roll-ups, franchising, or partner recruitment models
• Background in legal, professional services, or marketplace businesses
• Experience at an AI-native or AI-first startup
• Exposure to the US legal market

Benefits

• Healthcare benefits: Premium plan with 100% employee cover and 50% dependent cover
• Vacation: 20 days + 11 Federal holidays + 1 birthday leave
• 401k: Matching up to 2% of salary
• Equity: Options in Lawhive LTD