Responsibilities

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Create demand generation campaigns that shape the markets thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor and grow a high-performing team
• Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement