Responsibilities

• Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
• Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
• Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
• Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.
• Leverage marketing automation, CRM, and analytics to measure performance and forecast impact.
• Lead and develop a high-performing demand generation team and agency partners.
• Collaborate with Product Marketing on messaging and go-to-market launches.
• Continuously test, optimize, and scale high-performing channels.

Requirements

• 10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles.
• Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies.
• Strong expertise in pipeline modeling, attribution, and funnel analytics.
• Strong cross-functional leadership and sales alignment skills.

Preferred

• Experience selling into banks, credit unions, or regulated financial institutions preferred.