Head of Data Communications at Whatnot | Los Angeles, CA | $195K/yr – $255K/yr

Whatnot

Head of Data Communications

Los Angeles, CA (Remote)

$195K/yr – $255K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own data driven storytelling and media narrative for Whatnot by turning consumer trends, seller behavior, and platform data into newsworthy insights and a recurring trend-report program.

Own data storytelling and trend reports to feed earned media and a recurring content franchise with original analysis.
Serve as the on record spokesperson to translate data into quotable narratives and build journalist credibility across consumer and live shopping beats.

Job Description

Data Storytelling & Trend Reports: Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch
Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining
Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets
Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round
Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry
Earned Media Execution: Shape story angles that are grounded in data and resonate with media and consumers
Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs
Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights
Official Spokesperson: Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events
Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next
Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot

Whatnot

4.2 Glassdoor

Whatnot is the largest livestream shopping platform in the US, UK, and Europe—bringing millions together to shop, sell, and connect around the things they love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.We’re innovating in the fast-paced world of live shopping from bags to beauty, comics to coins, sneakers to streetwear, and vintage to vinyl. With over 250+ categories, including electronics, sports and Pokémon cards, fashion, plants, jewelry and more—we’ve got it all! And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.

Founded in 2019

Marina del Rey, California, USA

1.4K employees (202 in marketing)

www.whatnot.com

82% recommend to a friend

91% CEO approval