Responsibilities

• Own creative strategy across products, markets, and acquisition channels.
• Translate commercial priorities into creative roadmaps, messaging frameworks, and testing plans.
• Partner with Acquisition to improve ROAS, CPA, CTR, CVR, and customer acquisition through creative.
• Own the creative testing programme across hooks, angles, creators, formats, and offers.
• Lead, coach, and develop a multidisciplinary creative team of approximately 10 people.
• Build scalable creative operations, workflows, and prioritisation processes.
• Collaborate closely with CRM, CRO, Product, and Brand teams.
• Present creative strategy, insights, and recommendations to senior leadership.

Requirements

• Have 4+ years of experience in creative strategy, performance marketing, or a similar leadership role.
• Have experience leading creative teams in a DTC ecommerce or high-growth consumer brand.
• Have a proven track record of improving creative performance through structured testing.
• Have a strong understanding of Meta, TikTok, and modern paid social ecosystems.
• Be a commercially minded creative strategist with strong leadership skills.
• Have a deep understanding of performance marketing and paid social creative.
• Have experience building creative for the US market or strong international consumer brands.
• Be confident using performance data to shape creative decisions.
• Be an excellent people manager who builds high-performing teams.
• Be comfortable operating in a fast-paced, high-growth environment.

Benefits

• Own your wellness Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Boost your daily life Every breakthrough needs a spark, and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.
• Shape your growth path Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
• Drive global impact This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.