Own the strategic creative direction and brand storytelling for Moon Juice, turning brand strategy into cohesive campaigns and experiences, with disciplined governance across internal teams and external partners.

• Creative leadership: Define vision, guide internal teams and external partners to ensure brand standards.
• Brand identity and storytelling: Evolve the identity system across digital, packaging, retail and experiences.
• Campaign concept development: Translate strategy into integrated creative programs with measurable impact.
• Creative governance: Serve as the final approver for all creative work to ensure alignment with objectives.
• Brand evolution: Lead the development of Moon Juice’s brand identity system to stay distinctive and relevant.
• Brand standards: Oversee the development and maintenance of visual and verbal guidelines.
• Consistency across comms: Ensure alignment between design, copy and storytelling across all communications.
• Brand equity: Protect and strengthen equity through disciplined direction and execution.
• Team leadership: Manage and mentor designers and copywriters.
• Talent development: Provide direction, feedback and coaching to elevate creative output.