Responsibilities

• Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production.
• Provide clear direction, feedback, mentorship, and growth opportunities for team members.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement.
• Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output.
• Define and lead Weedmaps' creative vision across brand, content, and marketing channels.
• Champion and evolve the brand's visual identity, voice, and storytelling framework.
• Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content.
• Own and define Weedmaps' brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels.
• Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development.
• Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact.

Requirements

• 10+ years of experience in creative roles, including leadership positions within an in-house team, brand, or agency
• Proven experience leading multidisciplinary creative teams across design, content, and production
• Strong portfolio demonstrating brand leadership, concept development, and multi-channel execution
• Experience managing creative operations, production workflows, and budgets
• Excellent communication and presentation skills with the ability to influence senior stakeholders

Nice To Have

• Cannabis industry experience or strong cultural fluency, with a deep understanding of cannabis audiences, aesthetics, and trends
• Ability to create authentic, compliant creative that balances cultural credibility with brand safety
• Experience building or scaling an in-house creative or studio model
• Background working closely with performance marketing teams and optimizing creative for testing and iteration
• Familiarity with modern content platforms, creative technologies, and AI-enabled tools
• Experience in regulated industries requiring careful brand and compliance considerations
• Strong understanding of modern marketing measurement and creative effectiveness
• Experience supporting experiential, field marketing, or event-driven creative
• Passion for culture, design, storytelling, and emerging trends

Benefits

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance