Responsibilities

• Develop and execute the organization’s corporate development, marketing, and growth strategy.
• Identify and evaluate acquisition opportunities, strategic partnerships, new markets, and service-line expansion opportunities.
• Participate in financial, operational, and strategic due diligence.
• Support negotiations, transaction planning, and post-acquisition integration.
• Develop a cohesive brand strategy across multiple clinics, markets, and service lines.
• Lead customer and patient acquisition strategies using digital marketing, community outreach, referral development, partnerships, and traditional media.
• Evaluate current marketing performance and establish clear metrics for lead generation, conversion, customer acquisition cost, patient retention, revenue growth, and return on investment.
• Develop market-entry strategies for new clinic locations and acquired practices.
• Build scalable marketing systems that support continued organizational growth.
• Oversee outside agencies, vendors, marketing partners, and internal team members.

Requirements

• Bachelor’s degree in business administration, marketing, communications, finance, healthcare administration, or a related field is preferred.
• An MBA, MHA, master’s degree in marketing, or another relevant advanced degree is a plus.
• Significant executive-level experience in corporate development, mergers and acquisitions, marketing leadership, brand development, customer acquisition, or organizational growth may be considered in place of formal education.
• A demonstrated record of successfully leading measurable growth, acquisition, branding, or market-expansion initiatives will be weighed heavily in the selection process.
• Significant experience in corporate development, marketing leadership, growth strategy, mergers and acquisitions, or business development.
• A demonstrated history of driving measurable customer, patient, or revenue growth.
• Experience developing and managing brand strategies across multiple locations or markets.
• Strong knowledge of marketing analytics, lead generation, conversion strategy, customer acquisition, and return on investment.
• Experience evaluating new markets, strategic partnerships, and expansion opportunities.
• Strong financial, analytical, presentation, and negotiation skills.