Responsibilities

• Define and evolve brand voice
• Define and continuously refine the voice and tone frameworks for both Anthropic and Claude brands, ensuring they are distinctive, resonant, and appropriate across our many audiences — from developers and enterprise buyers to the general public
• Collaborate with marketing strategists and other Creative Directors to ensure voice and tone are deeply integrated across all marketing creative touchpoints and channels
• Lead creative strategy and writing
• Own the creative strategy and writing for marketing campaigns, product launches, web content, social media, video content and more
• Define what "raising the bar" means. Push toward creative work that is surprising, precise, and unmistakably human in its intentionality
• Build and develop a team
• Hire, mentor, and grow a team of writers and content strategists with strong voices, strong opinions, and the ability to interrogate outputs relentlessly
• Foster a culture of craft, creative ambition, and collaborative excellence
• Establish clear creative processes and feedback loops that empower your team to do their best work at speed and scale
• Partner across the creative studio

Requirements

• 12+ years of experience in creative leadership, with a strong background in creative strategy, copywriting, and content — ideally in a fast-moving, high-stakes environment
• A portfolio that demonstrates both exceptional writing craft and the ability to lead and shape creative vision at scale
• Deep experience defining or evolving brand voice and tone, with an intuitive understanding of how language creates emotional connection and trust
• Proven track record of building and leading creative teams, with a talent for hiring exceptional talent and fostering their growth
• Strong cross-functional collaboration skills — comfortable working closely with designers, product teams, comms, engineers, and senior stakeholders to bring creative visions to life
• The ability to balance strategic thinking with hands-on creative work, and to move fluidly between high-level direction and detailed execution
• A genuine curiosity about AI and its impact on the world — and the ability to communicate complex ideas with clarity, nuance, and warmth
• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices

Preferred

• Experience working within or alongside a technical or scientific organization, and comfort translating complex subject matter into accessible, compelling creative
• Familiarity with the AI industry landscape and the unique communications challenges it presents
• Experience working in a creative studio or in-house creative environment at a high-growth technology company

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco
• We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues