Head of Content

Hereford, TX (On-site)

$60K/yr – $90K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead daily on-site filming and manage a remote editing team to drive cross-platform content for a Ford dealer.

  • Own filming at the lot, editing direction, and posting across four platforms.
  • Must-have: proven leadership of an editing team and content strategy.
  • Standout: multi-channel content ownership with hands-on shooting and team leadership.

Job Description

Responsibilities

  • You're on the lot every day filming truck builds, customer moments, and whatever's happening at Whiteface Customs.
  • You also manage a remote editing team — telling them what to cut, what to kill, what to repost.
  • You own posting and scheduling across all four platforms, handle content strategy and profile optimization, and run the merch store.
  • Everyone else in the content pipeline reports to you.
  • You report to the Marketing Director.
  • This is a shooting-and-leading job in equal measure.
  • You need to know what makes someone stop scrolling, and you need to be able to explain it to editors who aren't in the room.
Whiteface Ford logo

Whiteface Ford

Whiteface Ford is a locally-owned family dealer conveniently located in Hereford, TX. We offer the largest selection of Ford trucks and SUVs in the region, plus a service department that specializes in diesel repair, all while providing the best customer service around. Come see why we are the Dealer for the People!

Hereford, Texas, USA
27 employees (2 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Monthly Google Ads Budget
$28.3K
Traffic Source Mix
Search
20.2%
Direct
59.9%
Referral
5.3%
Social
13.3%
Paid
1.2%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
1 (4% of company)