Responsibilities

• Content Strategy & Storytelling: Lead GLD’s overarching content strategy across all major consumer touchpoints
• Develop platform-native storytelling strategies across: Instagram, TikTok, YouTube, Snapchat, Pinterest, OTT/TV/Linear, Emerging platforms
• Build content systems that balance: brand storytelling, cultural relevance, product storytelling, community engagement, and performance marketing objectives
• Translate key cultural moments into scalable content opportunities
• Partner with Integrated Marketing to align content calendars with launches, partnerships, campaigns, retail activations, sports moments, and wholesale initiatives
• Creative & Production Leadership: Oversee end-to-end content production including photoshoots, video shoots, social-first capture, behind-the-scenes content, creator content, athlete/influencer shoots, event coverage
• Ensure all content feels elevated, premium, culturally relevant, and platform-native
• Direct fast-moving real-time content opportunities around: sports, music, entertainment, fashion, creator/influencer moments
• Collaborate with Art Director and Copywriter to ensure a cohesive visual and verbal identity
• Manage production budgets, timelines, workflows, and external production partners/freelancers

Requirements

• 8-12+ years of experience in content, creative, social, or brand storytelling roles
• Experience leading content for fashion, streetwear, sportswear, jewelry, lifestyle, music, or culture-driven brands
• Deep understanding of: social-first storytelling, production, creator ecosystems, performance content, digital culture
• Proven ability to lead both high-level strategy and hands-on execution
• Strong understanding of paid + organic content ecosystems
• Experience managing creative teams and production workflows
• Strong taste level and instinct for culture, fashion, sport, music, and internet behavior
• Ability to move with agility and roll-up your sleeves while maintaining strong creative standards
• Comfortable operating in a fast-paced, entrepreneurial environment
• Miami-based or willing to relocate