Responsibilities

• This is a true leadership role for the person who will own content strategy, editorial planning, content operations, packaging, distribution, quality control, audience growth and team leadership across newsletters, web, social, podcasts, YouTube, and emerging formats.
• You’ll partner closely with the Founder/CEO, who will remain involved in editorial voice, priorities and vision, but you will own planning, execution, distribution and the content operating system.
• Lead day-to-day content operations: assignments, topic selection, prioritization, deadlines, approvals, publishing, QA, and postmortems.
• Raise the quality of The Dink’s editorial and written products by improving topic selection, framing, copy, structure, voice, and editorial standards.
• Create editorial and publishing playbooks, voice guidelines, and “anatomy” frameworks for recurring products and formats to repeatedly publish best-in-class content that continuously raises the bar.
• Manage and develop in-house content talent plus contractors, freelancers, contributors, hosts, and producers.
• Build and scale repeatable franchises, tentpoles, and new IP that grows audience and strengthens the brand.
• Own packaging and distribution across channels so the same story is being told the right way on the right platform.
• Partner with sales and partnerships on sponsor-aligned content concepts and branded deliverables without compromising editorial quality or credibility.
• Coordinate with partnerships to deploy branded content activations that drive ROI for advertisers and partners, and increase renewals.

Requirements

• 10+ years of experience in digital media, editorial, content strategy, newsletter media, sports media, creator-led media, or a similarly fast-moving content business.
• Proven experience leading a multi-platform content operation, not just writing or producing in one lane.
• Experience molding raw content initiatives into a scalable, calendared system balancing both volume and best-in-class quality.
• Strong editorial judgment and taste. You know what makes a story, episode, post, or issue worth someone’s attention.
• Strong operator. You can build calendars, systems, workflows, standards, and accountability, not just ideate.
• Excellent copy instincts across headlines, hooks, CTAs, packaging, and story framing.
• Deep familiarity with how newsletters, websites, social platforms, YouTube, and podcasts each play different roles in growth and monetization.
• Comfortable reading the numbers and turning analytics into better editorial decisions.
• Experience managing and developing writers, editors, social talent, producers, and freelancers.
• Able to thrive in a fast-moving environment with high standards, quick turnarounds, and imperfect information.
• Commercially aware. You understand how content supports sponsorships and revenue without turning the brand into a glorified ad unit.