Responsibilities

• Set the editorial agenda for APA’s public and member communications efforts and oversee its execution
• Establish and evolve a comprehensive content strategy that meets the organization’s mission and goals, maximizes the talents of our teams, and streamlines workflows across multiple channels and platforms
• Define unified messaging frameworks that scale across diverse audiences while maintaining appropriate voice and expertise for each
• Design scalable content processes that leverage both internal expertise and external resources effectively
• Ensure strong content governance systems to maximize our extensive source material and subject matter expertise
• Establish clear performance goals and ensure content efforts are consistently measured against organizational objectives and reported on
• Drive adoption of emerging technologies to enhance content creation efficiency, personalization, and distribution within organizational guidelines
• Identify and develop revenue-generating content opportunities across platforms and formats
• Collaborate with stakeholders across the organization to align content strategy with revenue goals, including webinars, digital products, premium content offerings, and other monetizable formats
• Provide strategic oversight and thought partnership for revenue-focused content initiatives beyond direct departmental purview, ensuring cohesive brand messaging and quality standards.

Requirements

• Bachelor’s degree required; advanced degree in communications, journalism, or related field strongly preferred
• 15+ years of progressive experience in strategic communications and content leadership
• Proven track record of optimizing multichannel content operations for complex organizations with multiple stakeholder groups
• Demonstrated experience managing senior-level teams and creating work environments that bring out employees’ best
• Demonstrated experience in setting and driving organizational content vision
• Experience translating complex scientific and clinical subject matter for diverse audiences
• Track record of building scalable content processes across distributed teams
• Demonstrated expertise in leveraging AI and automation tools for content production, audience management, and personalization at scale
• Experience developing content strategies that generate revenue or measurable business outcomes
• Proficiency in content management systems, digital publishing platforms, and workflow collaboration technologies
• Expertise in AI-powered tools for content production, audience intelligence, and personalization at scale
• Experience with analytics, performance measurement, and data visualization platforms
• Familiarity with social media management, digital marketing, and project management tools

Benefits

• APA offers a generous employee benefits program, including Remote Work/Flexible Scheduling; a 401(k) option with employer match of up to 4%; medical, dental, and vision insurance options and an outpatient mental health benefit; paid personal/vacation time plus 12 paid holidays; Family/Medical Leave; tuition assistance; an Employee Assistance Program (EAP); short- and long-term disability insurance; and more.