Responsibilities

• Innovation & Revenue Growth – Think big and identify white space opportunities in emerging platforms, content types, and sponsorship models that expand beyond traditional integrations—including experiential activations, digital products, and cross-platform entertainment experiences.
• Serve as strategic advisor to executive leadership on creator portfolio strategy and deal evaluation. Influence cross-functional roadmaps and serve as a senior thought partner to Sales, Marketing, Customer Success, Production, and Partner Management.
• Build business cases for new revenue streams and partnership models that expand the creator monetization playbook beyond current offerings.
• Pioneer new branded content formats and measurement frameworks that position Amazon as innovators in the creator economy.
• Identify new internal opportunities to expand branded content offerings and drive innovation as well as external expansion opportunities on social and streaming platforms such as YouTube, Meta, TikTok, etc.
• Own and evolve the branded content and events strategy aligned with revenue goals and business priorities – this includes developing a strategic roadmap and delivering against goals for your organization’s programs.
• Operational Excellence – Design and implement the operating model for the branded content team, including workflows, resourcing models, timelines, and quality standards.
• Build scalable processes for the full branded content lifecycle: intake, RFP development, creator selection, approvals, production, delivery, and reporting.
• Establish frameworks for creative innovation that can scale across our business product and Creator offerings.
• Define metrics for creative success, effectiveness, and team performance.
• Own delivery against timelines, budgets, and quality commitments.
• Manage production partner relationships and creative resources including budgets, vendors, and agencies.
• Execution & Client Engagement – Develop deep expertise on Creators and audience insights.
• Lead high-touch branded content activations from concept through delivery.
• Serve as client- and creator-facing creative lead for premium opportunities including live events, creative strategy workshops, and B2B opportunities.
• Create compelling creative thought-starters and media planning recommendations for new Creator opportunities while partnering with Amazon executive leadership.
• Define product marketing strategy and narratives in partnership with GTM and Marketing (e.g. social and video).
• Team Leadership & Development – Build, lead, mentor, and develop a high-performing multi-disciplinary team of branded content strategists, event coordinators and program managers, and producers.
• Hire and onboard talent as the team scales to meet business needs.
• Set clear goals, expectations, and development plans for team members; Lead by example through mentorship, coaching, and strategic project assignment.

Requirements

• 7+ years of developing, negotiating and executing business agreements experience
• Experience managing P&L
• 5+ years of hiring, developing, and leading high-performing teams experience
• 7+ years of event marketing or brand, program, or experiential marketing experience
• Experience developing operational processes and technologies
• Experience building and effectively executing a strategy from the ground up, including designing roadmaps to drive incremental progress towards long-term vision and goals
• Experience working with talent

Preferred

• Experience engaging and presenting to senior executives (CXO level).
• Experience presenting creative concepts effectively to senior executives
• Background in working with content creators or talent on 360 activations
• Track record of identifying and launching new revenue streams or business models
• Advanced Excel proficiency for media planning, budget management, and performance analysis

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• Learn more about our benefits.