Responsibilities

• Brand Leadership Define and articulate PTC’s brand philosophy, positioning, and identity to earn buy-in across the organization.
• Develop a multi-year brand repositioning and activation roadmap, including primary objectives and areas of investment, example activations, and measurement programs.
• Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy that begins at the brand level.
• Develop and implement measurement frameworks to track brand awareness and impact and demonstrate improvements in brand perception over time.
• Oversee creative development for brand initiatives, balancing strategic direction with hands-on execution.
• Social Media Strategy Elevate organic social media as a key pillar of PTC’s communications strategy, with emphasis on brand-level storytelling and social-first content.
• Define channel and account strategy, including rationalizing the number of accounts and prioritizing platforms (e.g., LinkedIn, TikTok, YouTube) for maximum impact.
• Build a forward-looking social-first content strategy and editorial calendar with emphasis on company priorities, customer achievements, and employee accomplishments.
• Establish comprehensive measurement program to demonstrate impact of organic social media on overall communications strategy.
• Ensure social-first content delivers meaningful value to audiences and reinforces PTC’s overall narrative.

Requirements

• 10+ years of leading corporate brand strategy and organic social media programs.
• Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception.
• Strong track record of building business cases for brand investment and securing budgets.
• Demonstrated success building an organic social media program, developing a 12-month editorial calendar, and creating compelling social-first content.
• Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution.
• Exceptional communication, planning, and interpersonal skills.
• Experienced people manager with proven philosophy of setting teammates up for success, thoughtful delegation, and constructive coaching

Benefits

• Eligible employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock.
• Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and commuter subsidy.
• All total rewards and benefits programs are subject to plan eligibility and other terms and conditions.