Head of Brand Marketing at Native Pet | USA

Native Pet

Head of Brand Marketing

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Own and lead Native Pet's brand vision and campaigns to build category-defining presence in pet wellness.

Define and lead the brand vision and overarching strategy across consumer touchpoints.
Must-have: 10–12+ years in brand marketing with a track record of integrated campaigns.
Standout: Experience building culturally relevant brands through creators, partnerships, PR, and social.

Job Description

Responsibilities

Define and Lead the Brand Vision
Own and evolve the overarching brand strategy for Native Pet as the company scales. You’ll shape our positioning, narrative, and brand voice, ensuring clarity and consistency across every consumer touchpoint. Partnering closely with leadership, you’ll translate business priorities into a compelling brand platform that builds long-term brand equity and differentiation in the pet wellness space.
Create Big Ideas That Drive Culture and Conversation
Lead the development of bold, integrated campaigns and brand moments that break through the noise. You’ll champion big creative ideas that travel across social, PR, creators, partnerships, out-of-home, and experiential activations, creating work that drives awareness, engagement, and cultural relevance.
You bring a strong instinct for what makes content shareable, buzzworthy, and culturally resonant, and understand how to design campaigns that generate viral momentum and organic conversation. Just as importantly, you’re scrappy and resourceful, able to turn smart insights, timely moments, and creative storytelling into outsized brand impact without relying on large budgets.
Build Community Through Creators, Partnerships & Social
Oversee the ecosystem of creators, influencers, brand collaborations, and organic social channels that amplify the Native Pet story. You’ll cultivate authentic partnerships with creators, tastemakers, and aligned brands that expand reach and deepen engagement. This role requires a strong understanding of how modern brands grow through community, creator ecosystems, and culturally relevant content.
Bring the Brand to Life Through Experiences and Activations
Concept and lead events, partnerships, and experiential activations that translate the Native Pet brand into memorable real-world moments. From community-driven gatherings to cultural collaborations and creator-led experiences, you’ll design activations that generate excitement, earned media, and highly shareable content.
You’re equally comfortable dreaming up big brand moments and executing them in scrappy, creative ways, finding opportunities to create memorable experiences and content without relying on large production budgets. You know how to turn activations into content engines that extend far beyond the event itself

Requirements

10–12+ years of experience in brand marketing, ideally within high-growth consumer brands
Proven ability to lead integrated brand campaigns and storytelling
Experience building culturally relevant brands through creators, partnerships, PR, and social
Strong leadership experience managing teams and cross-functional collaboration
Strong creative instincts and taste, with an intuitive understanding of what makes brands culturally relevant and shareable

Preferred

You naturally think in big ideas and brand moments, not just marketing channels
You have strong instincts for what makes people stop scrolling, share content, and talk about brands
You thrive in scrappy, entrepreneurial environments
You enjoy turning cultural insights, creator relationships, and partnerships into brand momentum
You care deeply about building brands that people genuinely love and advocate for

Benefits

Competitive salary with opportunity for equity and performance bonus
Opportunity to help build a category-defining brand in one of the fastest-growing segments of pet wellness
Collaborative, empathetic team that values creativity, ambition, and balance
Flexible remote work and open vacation policy designed to support rest and sustainability
Dogs and cats welcome in the office (obviously)

Native Pet

5.0 Glassdoor

Native Pet is a pet food & nutrition company that makes organic, highly effective, and limited ingredient pet supplements for dogs and cats. Our products utilize whole food & superfood ingredients to harness the healing powers in nature in order to bolster the health and well-being of our pets. Our products are designed and formulated by leading vet nutritionists who leverage the most up-to-date clinical research to deliver the optimal blend of ingredients to ensure strong efficacy for the desired health benefit.

Founded in 2017

53 employees (14 in marketing)

www.nativepet.com

100% recommend to a friend