Head of Brand Marketing, Amazon Gaming - Luna at Amazon | Culver City, CA | $187K/yr – $253K/yr

Amazon

Head of Brand Marketing, Amazon Gaming - Luna

Culver City, CA (On-site)

$187K/yr – $253K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own brand creation for a nascent Luna gaming brand with global reach by defining architecture, voice and health metrics, plus building a world-class team; drive cross-functional alignment from strategy to activation.

Brand Architecture and Positioning: define master versus title brands and ensure coherence with creative expression.
Global Campaigns and Experiences: lead multi-market launches and activations with Games Marketing teams.
Governance and Measurement: establish brand guidelines, dashboards, and tracking to monitor awareness and sentiment.

Job Description

Build the Amazon Luna brand from the ground up, defining the brand purpose, positioning, personality, architecture, and visual identity system
Build, lead, and inspire a high-performing global brand team, attracting top creative and strategic talent who are passionate about gaming and brand-building.
Develop and codify brand pillars, brand guidelines, and a brand book that serves as the single source of truth for how Luna shows up in the world.
Create a brand architecture framework that clearly defines the relationship between the master brand and individual title brands, sub-brands, and services, ensuring coherence without constraining creative expression.
Lead the development of the brand's tone of voice, messaging hierarchy, and storytelling framework, ensuring it is authentic to gaming culture and differentiated from competitors.
Champion a "brand-first" mindset across the organization, educating stakeholders on the long-term value of brand investment and ensuring brand considerations are embedded in every marketing decision.
Establish the brand health measurement framework for Luna, defining baseline metrics, setting targets, and building dashboards that track brand awareness, consideration, preference, and sentiment across key markets.
Develop and implement brand tracking studies in partnership with research and insights teams, ensuring the organization has a clear, data-backed understanding of how the brand is perceived.
Lead the development and execution of global brand campaigns, from strategic brief through creative development, production, and multi-market rollout.
Collaborate with Games Marketing teams to drive experiential and event-based brand activations (Summer Games Fest, Gamescom, TwitchCon, etc) that bring the brand to life in physical and digital spaces.

8+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience driving direction and alignment with cross-functional teams
Demonstrated experience building a brand from scratch or leading a major rebrand/brand transformation, not just managing an established brand, but creating one.

Experience owning a global brand and driving aggressive brand awareness and growth goals
Experience in the gaming or interactive entertainment industry with a deep understanding of gaming culture, communities, and player motivations.

Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parantal leave

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

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