Head of Brand (FemTech, DTC) at Yunmai Technology | California, MO | $200K/yr – $300K/yr

Yunmai Technology

Head of Brand (FemTech, DTC)

California, MO (On-site)

$200K/yr – $300K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own brand foundation and storytelling for a DTC wellness brand targeting US women 25–45, with end-to-end control of voice, visuals, and GTM while building micro-creator partnerships.

Brand foundation and storytelling ownership across positioning, tone, and GTM
Creator ecosystem: sourcing, negotiation, and campaign execution
Hands-on execution of copy, content direction, and campaign delivery

Job Description

Develop and own the complete DTC brand foundation including positioning, mission, visual identity, tone of voice, and go-to-market strategy
Craft compelling, emotionally resonant brand storytelling that authentically connects with our core audience of modern women in the U.S.
Build and manage a sustainable micro-creator ecosystem end-to-end: sourcing, partnership development, negotiation, campaign execution, and relationship building
Lead creative direction and visual decision-making: brief photographers, designers, and partners to ensure consistent, premium brand aesthetics
Develop and execute organic, community-focused marketing strategies to drive brand awareness, engagement, and loyalty
Collaborate cross-functionally to align brand, product, and consumer experience
Drive end-to-end execution with a hands-on approach, including copy development, content direction, and campaign delivery

Yunmai Technology

YUNMAI is an innovative technology company that was founded in 2014. Our smart technological solutions help users maintain healthy lifestyles, and ensure the experience is enjoyable for them.Our vision is to redefine the health industry by breaking the shackles of traditional approaches to data, thus making innovation more accessible. To this end, we aim to build a closed-loop ecosystem of smart wellness that integrates smart devices, m-Health and big data.

Founded in 2014

CHN

49 employees (10 in marketing)

yunmaiglobal.com