Responsibilities

• Own and evolve the brand identity for The Brella Co and its subsidiaries
• Develop marketing assets across digital, print, social, and video channels
• Lead campaign concepting from brief through execution
• Manage outside vendors, freelancers, and creative contractors
• Maintain visual consistency across all Brella Co companies
• Ensure creative work supports brand standards, campaign goals, and business priorities
• Track and report on campaign ROI, channel performance, and content effectiveness
• Own and maintain a marketing dashboard that shows what is working and what needs improvement
• Monitor key growth metrics, including customer acquisition cost, engagement, attribution, and conversion
• Manage the marketing budget and report spend against outcomes

• Run and evaluate A/B tests across ads, emails, landing pages, and other campaign assets
• Use performance insights to improve future creative decisions
• Report directly to the CEO and serve as a key creative voice in leadership discussions
• Work closely with the Executive Operations Director on planning, prioritization, and execution

• Participate in quarterly planning with cross-functional leadership
• Bring brand and marketing perspective to operational and growth discussions
• Align creative output with business objectives across all subsidiaries
• Scope and resource creative initiatives in partnership with leadership

• Hire, develop, and lead a small creative team of 1 to 3 people
• Set clear creative direction and maintain a high standard for quality

Requirements

• Portfolio demonstrating strong creative work across brand, digital, and campaign projects
• Ability to read performance dashboards and use data to make better creative decisions
• Proficiency with Adobe Creative Suite, Figma, GA4 or equivalent analytics platforms, paid media fundamentals, and content or social strategy
• Strong strategic thinking and the ability to connect creative decisions to business goals
• Clear communication skills and the ability to present ideas to leadership

• Experience managing a small team, freelancers, vendors, or creative contractors
• Ability to manage multiple priorities in a fast-moving environment
• Self-directed working style with strong ownership and follow-through

• Experience in home services, construction, real estate, or a related industry
• Experience supporting multiple brands, business units, or locations
• Strong understanding of campaign planning, creative testing, and marketing performance

Preferred

• Flexible hybrid work style
• Opportunity to grow with the company as the portfolio expands

• Leadership visibility and direct collaboration with executive leadership
• Opportunity to influence brand direction across multiple growing companies

Benefits

• The Brella Co is a modern umbrella holding company built around one idea: the American Dream made simple. We build, franchise, and acquire home service brands, giving entrepreneurs, operators, and business owners the systems, support, and structure they need to launch confidently, scale strategically, and grow with intention.