Responsibilities

• Own regional and territory marketing plans that translate national strategy into local pipeline generation, in direct partnership with sales leadership
• Build shared pipeline and revenue accountability with sales, grounded in the 2x3 buying dynamics framework (in-market, near-market, out-market) and MQA-based measurement rather than MQL volume
• Drive Intuit's event strategy across both 1st-party and 3rd-party events, ensuring each event has a clear pipeline creation or progression goal tied back to sales
• Influence and align event execution teams and budget owners to prioritize the events and formats that move mid-market pipeline, even without direct reporting authority over those resources
• Build the partner marketing function for mid-market from scratch, including strategy, positioning, and enablement for VARs, ISVs, and strategic tech partners
• Establish a marketing point of contact and roadmap visibility for mid-market partners, closing the trust gap that has stalled prior pilot efforts
• Develop co-marketing and channel enablement programs that support and scale mid-market partner pilots
• Ensure all regional, event, and partner programs draw from the same B2B Marketing context engine (positioning, segmentation, playbooks) so local execution stays consistent with the broader GTM motion
• Partner cross-functionally with Product Marketing, Demand Gen, and GTM Tech to instrument programs and close the loop on signal-driven execution

Requirements

• 10+ years in B2B marketing, with direct leadership experience across at least two of: field marketing, events, partner marketing
• Track record of building or scaling regional/field marketing functions in a mid-market or SMB B2B context
• Demonstrated success driving outcomes through influence, not just direct management, particularly with event and cross-functional teams outside their reporting line
• Experience building a partner marketing function from the ground up, including channel strategy for VARs, ISVs, or resellers
• Demonstrated ability to run field/event programs with measurable pipeline impact, not just brand presence
• Strong cross-functional operator; comfortable unifying previously disconnected motions under shared metrics
• Experience partnering closely with sales leadership on shared pipeline accountability
• Familiarity with account-based and signal-driven marketing approaches (ABX, MQA) preferred
• Prior experience in accounting/finance software, fintech, or adjacent regulated-channel ecosystems is a plus

Preferred

• Familiarity with account-based and signal-driven marketing approaches (ABX, MQA) preferred
• Prior experience in accounting/finance software, fintech, or adjacent regulated-channel ecosystems is a plus

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
• To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.