Head of Americas Startup Marketing , AWS Marketing

San Francisco, CA (On-site)

$172K/yr – $232K/yrSenior LevelFull time

Posted 8 days ago

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Job Summary

Own the AMER startup marketing strategy across ABM, community, and VC partnerships, lead a 9-person team, and align investments with portfolio and account goals while driving executive engagement and ecosystem initiatives.

Job Description

Responsibilities

  • Strategic Leadership
  • - Define and execute the AMER startup marketing strategy, aligned with AWS Startup sales priorities and global marketing objectives
  • - Own account and audience tiering across three motions: 1:1 ABM for top strategic startups, 1:few cluster marketing for high-potential cohorts, and 1:many community engagement across key hubs
  • - Partner with Startup sales leaders, Business Development, and the AWS Startup Programs team to align marketing investments with portfolio-level and account-level business goals
  • - Set the direction and operating rhythm that keeps the team's three motions — ABM, community, and VC partnerships — aligned to a shared strategy and measurable outcomes
  • - Represent AMER startup marketing in global leadership planning, OLRs, MBRs, and cross-functional planning cycles
  • Team Management
  • - Lead and develop a team of 9 marketers spanning ABM, community marketing, and VC/investor partnerships, setting a high talent bar and fostering an inclusive, high-performing culture
  • - Hire, onboard, and mentor talent across multiple disciplines; manage performance and career development for individual contributors and managers
  • - Foster cross-functional collaboration and knowledge sharing across the three marketing motions

Requirements

  • Experience in managing managers
  • Bachelor's degree in marketing, advertising, business or equivalent
  • 10+ years of professional non-internship marketing experience, including 5+ years leading and developing marketing teams
  • Experience owning strategy across multiple concurrent marketing motions and scaling them across regions
  • Experience using data and metrics to drive strategy and communicating results to senior leadership
  • Deep familiarity with the startup ecosystem and venture capital landscape

Preferred

  • Experience leading cross-functional teams to drive marketing initiatives world-wide
  • Breadth across ABM, community/field marketing, and VC/investor partnership marketing, with measurable results in engagement and startup acquisition
  • Experience operating as part of a senior functional leadership team and influencing worldwide strategy
  • Experience managing executive engagement or hospitality programs targeting founders and C-suite
  • Experience with Salesforce CRM, event management platforms, and ABM/marketing automation tools
  • Excellent written and verbal communication with a demonstrated ability to influence without authority and manage ambiguity
  • Passion for startups, founders, and the venture community

Benefits

  • Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits.
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Amazon Web Services (AWS)

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Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006
Duvall, Washington, USA
151K employees (5,507 in marketing)
65% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
2.7B
Traffic Source Mix
Search
25.4%
Direct
66.7%
Referral
5.5%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~151.3K

Marketing Team

Marketing Team Size
3,671 (2% of company)
Median Career Experience
20.5 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Last Raise
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant

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