Responsibilities

• Create and execute the overall marketing and advertising strategy for the agent channel
• This includes partnering with the insurance team on new product and sector launches
• Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns
• Develop performance marketing processes to analyze success of campaigns
• Create and oversee the marketing budget for the agent channel
• Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel.
• This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation.
• Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
• Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more.
• Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more.
• Oversee our incentive programs, gifts, and promotional gifting
• Collaborate with PR and social media team for external communications
• Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.

Requirements

• 5+ years of experience of marketing to independent agents
• Understand how to drive performance marketing campaigns - tracking the success of what we deliver
• Experience managing direct reports and cross functional partners
• 5+ years of experience managing or overseeing SEM campaigns

Benefits

• The benefits package, consisting of a partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.