Responsibilities

• From your first week, you own how an entire county learns we exist.
• Out of home and transit
• Vendor relationships and negotiation: Clear Channel Outdoor, Outfront Media, Intersection, and regional transit ad reps. Rate cards, remnant inventory, last minute buys
• Billboards, bulletins, posters, and digital boards on the 101, 280, 880, 680, and 87, plus the surface arterials that carry our customers
• Transit: bus shelters, kings and tails, and station platforms on VTA, SamTrans, AC Transit, BART, Caltrain, and Muni, concentrated near courthouses, county service buildings, and check cashing corridors
• Placement clusters, not scattered single boards. Frequency in one neighborhood beats reach across five
• Local and geo-targeted paid digital, in support of the physical campaign
• Geo-targeted Google Ads and YouTube built around what people actually type: "sued in Santa Clara County," "how to answer a lawsuit," "I got served papers." Nobody types "demurrer"
• Geo-fenced Instagram and TikTok around courthouses, county service buildings, and the neighborhoods we are saturating physically
• Language-matched ad sets on every platform, not translations of the English ones

Requirements

• You have bought out of home media yourself. Billboards, bus shelters, transit. You have negotiated with a Clear Channel or Outfront rep, you know what a rate card is really worth, and you know what remnant inventory is
• You know the Bay Area at street level. You can name the corridor in East San Jose that matters and say why, without looking it up
• You measure obsessively. If your last role could not report cost per acquisition by placement, you already know that was the problem
• You are comfortable being the person who writes the plan, buys the media, and also carries the folding table to the community event
• Bilingual is a real advantage. Spanish or Vietnamese especially. Chinese, Tagalog, and Hindi also matter to our customers
• Valid driver's license and a car. Mileage reimbursed

Preferred

• Prior experience is a plus, not a requirement.