GTM Systems Specialist at Canva | San Francisco, CA | $141K/yr – $179K/yr

Canva

GTM Systems Specialist

San Francisco, CA (Remote)

$141K/yr – $179K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end lead management and AI enabled GTM workflows that connect prospecting, routing, and seller productivity.

Lead management ownership: routing, scoring, enrichment across Salesforce and integrated systems.
Architect scalable routing and attribution for global growth and cross-system alignment.
Drive AI integration across the lead ecosystem with intent, data enrichment, and seller automation.

Job Description

Responsibilities

Owning end-to-end lead management across Canva's GTM lifecycle — prospect generation, enrichment, scoring, routing, and assignment — in Salesforce and integrated systems
Architecting scalable lead routing, prioritization, and attribution frameworks that support global growth
Evaluating and implementing AI capabilities across the lead ecosystem, including intent signal processing, data enrichment, and seller workflow automation
Serving as the Salesforce SME for lead and campaign management — designing and maintaining scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities
Ensuring data quality, governance, and system integrity across the full GTM stack
Partnering with Sales, Marketing, and Ops as a trusted technical advisor — driving alignment, unblocking workflows, and leading enablement on new capabilities
Continuously identifying opportunities to reduce manual processes, improve conversion, and accelerate seller productivity

Requirements

You’re an expert in Salesforce administration and best practices (5 years minimum)
You have experience implementing AI solutions in GTM & Marketing Ops environments
You partner with business stakeholders to identify high-value AI use cases and measure outcomes
You have hands on experience in configuring lead routing & automation processes using platforms like LeanData (or similar data orchestration platform)
You have experience leading cross-functional projects and designing solutions that account for cross-system dependencies
You have experience working with APIs, integrations, and workflow automation platforms
You have strong SQL and data analysis skills
You have Salesforce certifications (at least one of the following): Salesforce Business Analyst, Advanced Admin or Marketing automation platform

Benefits

Equity packages - we want our success to be yours too
Health benefits plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Canva

4.1 Glassdoor

We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful on Canva on any device, from anywhere in the world.Since our launch in 2013, we’ve had the crazy big goal of making design accessible to everyone. We were founded on the belief that people shouldn't need to understand complex software to unlock their creativity. We’re leveling the playing field and democratizing access to design and visual communication by empowering 100% of the world to communicate in a way that was once limited to the 1%. We've always had a deeper mission surrounding Canva — which we talk about as our 'simple' two-step plan: to build one of the world’s most valuable companies, and to do the most good we possibly can. We're committed to our core value of Being a Force for Good, so as the value of our company grows, so too does our ability to have a positive impact on the world.

Founded in 2012

Surry Hills, New South Wales, AUS

11K employees (4,005 in marketing)

www.canva.com

83% recommend to a friend

92% CEO approval