GTM Strategy & Operations Senior Manager

New York City, NY (Hybrid)

$170K/yr – $200K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the ecosystem growth playbook and cross functional execution for DeFi and XRP Ledger expansion, turning governance, grants and partnerships into on chain use cases and institutional activity.

  • Ecosystem Growth: co drive a multi year framework with product and partnerships to hit the Utility, Liquidity and Trust North Star
  • Operating Rhythm: establish cadence, governance decisions and leadership questions to accelerate go/no go decisions

Job Description

Responsibilities

  • Lead operational orchestration of DeFi and EVM sidechain initiatives, including governance frameworks, fund deployment mechanisms, and collaboration models with internal teams and third-party partners
  • Develop and maintain a multi-year ecosystem growth framework in tandem with product and partnerships teams, anchored to the "Utility, Liquidity and Trust" North Star
  • Define shared, measurable metrics for all external hubs and ecosystem programs - including RWA grants, startup programs, hackathons, and developer relations - with clear success criteria and decision checkpoints
  • Coordinate cross-functional projects to activate key use cases such as stablecoin payments, credit and capital markets, and RWA tokenization, driving regulated asset and institutional activity on-chain
  • Support the VP of Partnerships in developing quarterly and annual planning cycles, including pipeline review and management for prospects and existing partners
  • Collaborate with product and partnership teams to identify and expand on-chain yield use cases across the XRP Ledger ecosystem, measuring success by counterparty deployment and engagement
  • Partner with PMM and product teams to deliver actionable go-to-market plans for key product launches
  • Design decision-making frameworks that accelerate choices, increase transparency, and drive go/no-go alignment across leadership
  • Establish operating rhythm, run key leadership meetings, and structure strategic questions for decision-making
  • Build and maintain structured workflows for core processes including partner onboarding, risk response, and delivery management — tracking and reporting progress on key cross-functional initiatives to senior leadership

Requirements

  • 6 to 10 years of experience in strategy and operations within Web3, fintech, technology, or consulting
  • Proven track record of operational support for Sales, BD, and/or Delivery teams
  • Strong understanding of crypto ecosystems, with a bonus for experience with L1 protocols, tokenization, stablecoins, or DeFi
  • Strong problem-solving, collaboration, and project execution skills
  • Outstanding communication skills, with experience presenting to senior stakeholders
  • Proficiency with dashboards and data tools, and comfort operating in rapidly changing environments

Preferred

  • bonus for experience with L1 protocols, tokenization, stablecoins, or DeFi

Benefits

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend
  • R&R days so you can rest and recharge
Ripple  logo

Ripple

3.3 Glassdoor

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue.Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and 
six continents.

Founded in 2018
San Francisco, California, USA
1.5K employees (118 in marketing)
54% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
306.3K
Monthly Google Ads Budget
$329.7K
Traffic Source Mix
Search
38.8%
Direct
47.2%
Referral
7.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
85 (6% of company)
Median Career Experience
11 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$793.8M
Last Raise
$500M
Series Unknown, 4 months ago

Funding History

  • Nov 2025
    Series Unknown • $500M
  • Oct 2025
    Series Unknown
  • Sep 2023
    Secondary Market

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