GTM Strategy & Marketing

New York City, NY (On-site)

$140K/yr – $200K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own ModernFi's growth engine by shaping strategy, messaging, and channel plans while delivering data-driven marketing across fintech buyers.

  • Growth & Strategy: Own marketing strategy, positioning, messaging, and channel approach for fintech/B2B SaaS.
  • Content & Assets: Create website copy, blog posts, emails, social content, case studies, and sales collateral with a clear value proposition.
  • Programs & Measurement: Coordinate webinars, executive events, digital campaigns, and track metrics to optimize impact.

Job Description

Own ModernFi's growth engine by shaping strategy, messaging, and channel plans while delivering data-driven marketing across fintech buyers.

  • Growth & Strategy: Own marketing strategy, positioning, messaging, and channel approach for fintech/B2B SaaS.
  • Content & Assets: Create website copy, blog posts, emails, social content, case studies, and sales collateral with a clear value proposition.
  • Programs & Measurement: Coordinate webinars, executive events, digital campaigns, and track metrics to optimize impact.
ModernFi logo

ModernFi

ModernFi helps financial institutions of all sizes grow, retain, and manage their deposits.Through ModernFi's deposit network, banks and credit unions can sweep funds, source deposits, and provide additional security to depositors. ModernFi’s solutions help institutions attract and retain large-value depositors, driving growth and increasing balance sheet stability.ModernFi is backed by Canapi Ventures, Andreessen Horowitz, Remarkable Ventures, and leading banks Huntington National Bank, First Horizon, and Regions.ModernFi, Inc., together with its subsidiaries and affiliated entities, including ModernFi Deposit Services LLC, ModernFi CUSO LLC, and NBID LLC, are not banks or credit unions. ModernFi does not accept deposits, and deposit insurance covers the failure of an insured depository institution, not ModernFi. Deposit placement through ModernFi is subject to the terms, conditions, and disclosures in applicable agreements.A list identifying network banks can be found at https://www.nbid.com/bank-list. A list identifying network credit unions can be found at https://www.modernfi.com/credit-union-list.

Founded in 2022
New York, New York, USA
50 employees (2 in marketing)

Traffic Signals

Monthly Visitors
9.5K
Traffic Source Mix
Search
28.1%
Direct
58.7%
Referral
7%
Social
4.6%
Paid
1.4%

Headcount Trend

Current headcount: ~50

Marketing Team

Marketing Team Size
2 (4% of company)

Funding

Total Funding
$58.3M
Last Raise
$30M
Series B, 9 months ago

Funding History

  • Sep 2025
    Series B • $30M
  • Aug 2024
    Series Unknown • $5M
  • Jan 2024
    Series A • $18.7M

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