GTM Strategy (Founding)

San Francisco, CA (On-site)

$145K/yr – $195K/yrMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the messaging engine for Pallet’s AI Agents, turning product launches into buyer-ready narratives across segments.

  • Product Launch Orchestration: own cross-functional launch cadence from product to sales and marketing
  • Sales Enablement: build scripts, objection playbooks, and collateral that move deals
  • Messaging Feedback Loop: turn calls and usage data into sharper GTM and positioning

Job Description

Own the go-to-market narrative for Pallet AI Agents, shaping product launch cadence and cross-functional coordination to translate technical capabilities into customer value.

  • Product launches and messaging across segments that show customer value
  • Sales enablement materials including scripts, objection handling, and deal collateral
  • Build and maintain Pallet’s market narrative and positioning across customer segments
  • Establish and run the product launch process, coordinating across product, engineering, sales, and marketing
  • Develop a pipeline of customer case studies that support enterprise sales conversations
  • Analyze sales calls, customer feedback, and product usage data to refine messaging and GTM strategy
Pallet logo

Pallet

PalletTM is the national leader in rapid-response shelter villages. The Everett, Washington-based company is addressing the homeless crisis with speed, at scale. Pallet shelter villages provide the dignity and security of private units within a community. A resource net of on-site social services, as well as food, showers, laundry, and more helps people transition to permanent housing. The majority of employees who build these shelters have experienced homelessness, addiction, or incarceration.

Founded in 2016
Seattle, Washington, USA
121 employees (7 in marketing)

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
32.9%
Direct
53.1%
Referral
5%
Social
8.3%
Paid
0.7%

Headcount Trend

Current headcount: ~121

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$28.7M
Last Raise
$9.6M
Series Unknown, 9 months ago

Funding History

  • Jun 2025
    Series Unknown • $9.6M
  • Mar 2022
    Series A • $15M
  • Aug 2020
    Debt Financing • $666.7K

Recent News