GTM Strategy Associate, AI Product

USA (Remote)

$85K/yr – $95K/yrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own the go-to-market motion for salon and spa software by turning customer insights into a repeatable GTM playbook that drives activation, adoption, and value.

GTM strategy and customer journey ownership across segments, messaging, and early use cases.
Direct discovery with salon and spa owners to uncover where the product adds value and how to onboard quickly.
Scale activation through repeatable qualification, demos, onboarding, education, and feedback loops.

Job Description

Responsibilities

Define the GTM strategy: Identify early customer segments, use cases, positioning, messaging, and the customer journey, continuously refining them through customer insights and market learnings
Lead customer discovery: Partner directly with salon and spa owners and operators through discovery, demos, onboarding, and adoption to understand how they work and where the product creates the most value
Improve activation and adoption: Identify what drives customer success, where customers get stuck, and how we can improve activation, time-to-value, engagement, and long-term adoption
Build scalable GTM systems: Create repeatable processes for qualification, demos, onboarding, education, support, and customer feedback
Shape the product roadmap: Partner closely with product and engineering to translate customer conversations, usage patterns, and market insights into product priorities
Run strategic experiments: Test positioning, onboarding, customer education, and follow-up motions while measuring conversion, activation, time-to-value, usage, engagement, and retention

Requirements

Strong structured problem-solving skills and the ability to turn an ambiguous problem into a practical course of action
High agency and a record of taking responsibility beyond your formal role
Excellent customer presence: you build trust, ask good questions, explain complex ideas simply, and move conversations toward an outcome
Sound product judgment: you notice where users become confused, blocked, engaged, or successful
Comfort using data to identify patterns, evaluate experiments, and make decisions
Strong written communication and the ability to turn messy customer feedback into clear internal recommendations
Versatility across customer conversations, operational execution, strategic analysis, and cross-functional problem-solving
Genuine interest in AI and how it can improve real-world business workflows
There is no single required background. You may have developed the relevant skills in consulting, banking, product strategy, product operations, implementation, customer success, growth, a founder's office, an early-stage startup, or through independent projects where you had to operate with real ownership.

Preferred

Helped launch a new product, business line, customer motion, or operating process
Worked in a customer-facing software, startup, or operationally complex service-business environment
Used AI tools deeply in your own work or helped customers adopt a new technology

Benefits