GTM Readiness Lead, Product & Platform

USA (Remote)

$151K/yr – $208K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Lead global GTM enablement for new product launches, shaping the go-to-market engine and seller-ready assets.

  • Own the global GTM readiness framework for new product introductions.
  • Must-have: 6+ years in GTM Enablement, Product Marketing, or Sales in Cybersecurity or Cloud.
  • Standout: Hands-on creator with a portfolio of sales playbooks, decks, and digital content you built.

Job Description

Responsibilities

  • NPI Program Architecture: Design and run the global GTM readiness framework for new product introductions. You define the enablement structure aligned with the tiers of a launch and coordinate the cross-functional "Go-to-Market" engine.
  • Commercial Translation: Partner with PM & PMM to understand new releases and translate them into "Seller-Speak." You focus on business outcomes, buyer personas, and competitive differentiation rather than deep-dive technical specs.
  • Platform Messaging Continuity: Ensure that every new product launch reinforces our broader platform story. You prevent feature-siloing by weaving new capabilities into our core sales playbook .
  • Content Creation: You are responsible for the hands-on creation of GTM assets. This includes building "What’s in it for the Customer" guides, sales playbooks, discovery talk tracks, objection handling scripts, and recorded "Commercial Deep Dives."
  • Impact & Adoption: Partner with Sales Ops to track which releases are actually landing in the field. You identify gaps in seller knowledge and build targeted interventions to improve product attachment rates.

Requirements

  • Industry Proficiency: 6+ years in GTM Enablement, Product Marketing, and/or Sales in the Cybersecurity or Cloud space. You must have enough industry context to understand our platform without needing a technical tutor.
  • The "Non-Technical" Focus: You excel at teaching business value . You know how to help an AE find the "Business Pain" that a new technical feature solves.
  • The Builder Mindset: You are a "hands-on-keys" creator. You have a portfolio of high-quality sales playbooks, decks, and digital content that you have built yourself.
  • Strategic Project Management: You can lead a meeting with senior PMM and Product leaders, manage a complex launch calendar, and hold stakeholders accountable to deadlines.
  • Methodology Alignment: You have a deep understanding of how to align product launches with a value framework and a MEDDPICC based playbook .

Preferred

  • The Builder Mindset: You are a "hands-on-keys" creator. You have a portfolio of high-quality sales playbooks, decks, and digital content that you have built yourself.

Benefits

  • Medical, dental and vision insurance
  • Home Office Setup reimbursement
  • Flexible Spending Accounts
  • Monthly Connectivity reimbursement
  • Employee Assistance Program (EAP)
  • Short- and Long-term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan (with employer match)
  • Flexible paid time off + 11 paid holidays
  • Paid leave programs, including parental, pregnancy health, medical and bereavement leave

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