GTM Programs Manager, AMER

San Francisco, CA (Hybrid)

$270K/yr – $310K/yrSenior LevelFull time

Posted 6 days ago

Job Summary

Own end-to-end GTM programs that translate leadership priorities into structured initiatives with clear objectives, measurement plans, and repeatable plays, while building dashboards and partnering across Strategy, Enablement, Product Marketing, and Partnerships to land programs at scale.

  • Lead end-to-end GTM programs with measurable uplift
  • Build measurement, dashboards, and repeatable plays
  • Collaborate across functions to land programs consistently

Job Description

Responsibilities

  • Serve as a trusted advisor to AMER Sales Leadership: bring data-backed insight and recommendations into their operating reviews, and shape the strategic initiatives that come out of them
  • Own GTM programs end to end: translate leadership priorities into structured programs with clear objectives, owners, and milestones, and carry them from concept through launch, operations, and iteration with measured uplift as the outcome you're accountable for
  • Define the measurement plan before a program launches: baseline, targets, the metrics that will show uplift, and how results will be attributed to the program
  • Instrument every program into the GTM operating cadence, so leadership can inspect program results in the same reviews where they run the business
  • Build the dashboards and reporting that make program performance visible at every level of the organization, from global leadership to the individual seller
  • Package what's working (industry patterns, use cases, activation motions) into repeatable plays that sellers can run without you in the room
  • Partner with Strategy, Enablement, Product Marketing, and Partnerships to build programs once and land them consistently across the field
  • Gather structured feedback from sellers and sales managers, and treat every launch as a hypothesis to improve on
  • Build the templates, playbooks, and measurement infrastructure that let future programs launch instrumented by default

Requirements

  • Designed and run sales or GTM programs end to end with measured results, and can speak to the uplift they produced, not only the activities they ran
  • Strong analytical capabilities: fluency with CRM data and reporting (e.g., Salesforce) and BI dashboards, and a demonstrated ability to turn complex data and ambiguous, open-ended problems into clear analysis, options, and a recommendation
  • Structured program management: plans, milestones, risks, dependencies, and a decision log that keeps stakeholders on one version of the truth
  • Driven cross-functional initiatives to completion across teams without formal authority over any of them
  • Communicate clearly with both sellers and senior leadership, and can make complex material simple enough for the field to act on
  • Work effectively in fast-moving environments with high ambiguity, and are comfortable building where no process exists yet
  • Are excited about Anthropic's mission to develop AI that is safe and beneficial

Preferred

  • Extensive experience in GTM programs, sales strategy and operations, or a consulting background with a track record of building for clients rather than only advising
  • Hands-on experience creating AI workflows with Claude or similar tools, and comfort running and improving them at operational volume
  • Have designed measurement or attribution frameworks for GTM motions, such as pipeline sourced and influenced models, activation funnels, or experiment designs like control groups and staged rollouts
  • Strong understanding of GTM data and the drivers behind it
  • Have run pipeline generation, activation, or adoption programs and can quantify their impact
  • Have worked inside or alongside a sales organization's operating cadence (forecast calls, pipeline reviews, account reviews) and know how to make program results legible within it
  • Have built industry or vertical GTM plays, or use-case-based selling motions, and understand how to package them for a field organization
  • Experience at a company selling technical or AI products, and an understanding of how enterprises evaluate, adopt, and scale AI
  • Have been an early hire in a new function or team and helped define how it operates

Benefits

  • Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
Anthropic logo

Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021
3K employees (168 in marketing)
82% recommend to a friend

Salaries

Posted range

$270K/yr – $310K/yr

Taken straight from the job posting.

See all Anthropic salaries

Funding

Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago

Funding History

  • Feb 2026
    Series G • $30B
  • Sep 2025
    Series F • $13B
  • May 2025
    Debt Financing • $2.5B

Recent Ads

Traffic Signals

Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3K

Recent News

Anthropic logo

GTM Programs Manager, AMER

Anthropic · San Francisco, CA · Hybrid