GTM & Partner Marketing, Interactive Experiences, Senior Manager

Los Angeles, CA (Hybrid)

$115K/yr – $142K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive GTM and partner marketing for interactive projects, aligning launches, activations, and optimization to business goals.

  • Own end-to-end GTM and partner activations from planning to execution.
  • Must-have: 8+ years in GTM/partner or product marketing with launches.
  • Standout: Global, cross-functional leadership with exec updates.

Job Description

Responsibilities

  • Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics.
  • Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization.
  • Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution.
  • Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement.
  • Define KPIs and partner with analytics to measure performance and guide optimization.
  • Forecast impact and build playbooks to scale successful initiatives across markets.
  • Turn performance data into clear next steps—creating presentations and updates for executives and teams.

Requirements

  • 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end-to-end launches and live operations
  • Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high-quality delivery
  • Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces
  • Data-driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes
  • Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East
  • You have a Bachelor's degree or equivalent experience in GTM and partner marketing

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!
Crunchyroll logo

Crunchyroll

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006
Los Angeles, California, USA
1.9K employees (746 in marketing)

Traffic Signals

Monthly Visitors
139.5M
Monthly Google Ads Budget
$430.7K
Traffic Source Mix
Search
22%
Direct
75.5%
Referral
1.4%
Social
1.1%
Paid
0.1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
402 (21% of company)
Median Career Experience
11.5 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

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