Responsibilities

• Architect commercial frameworks and global GTM strategies for strategic partnerships. Define value propositions and incentive models for OEMs, Telcos, and Retailers to optimize acquisition and ecosystem value.
• Direct the GTM roadmap for international expansion and scaling. Evaluate market readiness and adapt commercial models to ensure successful, localized entry into global territories.
• Lead market research to identify target audiences and growth opportunities. Define customer personas to guide messaging, translating insights into actionable product and partnership roadmap recommendations.
• Design the promotional lifecycle and merchandising strategy for the mCommerce storefront. Execute integrated campaigns and offer programming to elevate user value and drive long-term ecosystem growth.
• Own internal operational processes to enable product expansion. Manage complex timelines and secure approvals across Legal, Regulatory, and Finance, collaborating with leadership to execute integrated GTM plans.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• 2 years of experience developing business strategies or managing cross-functional initiatives.
• Experience managing agreements or partnerships and GTM strategies.

Preferred

• MBA degree or equivalent practical experience.
• Experience in mCommerce or digital retail, with Telco/OEM and a strong understanding of platform dynamics and business generation models (e.g., business share, advertising, subscriptions).
• Experience working in one or more of the following fields: growth, product, brand, social, partner marketing, or research.
• Ability to navigate matrixed organizations, manage complex internal approval processes, and develop data-driven GTM strategies in ambiguous or rapidly evolving landscapes.